Custom Marketing Services
Looking for execution services? Need help with through-employee sales or marketing? Need a 6-email nurture journey created? Want to understand the skills, roles, and considerations when building a partner marketing program? Not sure how to get in front of an especially illusive prospect audience? Contact Sojourn and let us know how we can help.
Marketing Service Offerings
Depending on the business need, we can provide project-specific deliverables or support across the below categories.
Strategic Content Development
From email to ad copy to blogs and social, to press releases and website content we'll provide copy-only or copy, design, and implementation. Can be purchased as a package of items (3 emails) or as a project. We can also help build a prompt library to help you generate stronger marketing content using AI.
Project & Event Management
Focused expertise to get a complex project organized and meet mission-critical deadlines. Bring in a seasoned, organized, communication wizard to pull the team together and meet your goals on time.
Sales Enablement
If your marketing team is pushing a promotion but your sales team isn't aware, your prospects will suffer. Build alignment between your external-facing channels and equip your sales team with training and resources, and build a feedback loop between both teams to help your products pivot with the market.
Coaching & Development
Junior marketers are often brought in without senior leadership when a business is in high-execution mode. But having a non-AI-bot seasoned leader to brainstorm with and bounce ideas off of can be invaluable to the marketer and to your business. Bring Sojourn on to help guide and shape your team, one person eat a time.
Demand Generation
Multi-channel demand generation built in-house or through partner agencies across digital channels, events, and out-of-home, depending on your budget, timeline, strategy, and needs. This activity is best when you have a budget, but we can work by starting on your organic positioning and build from there.
Email & Nurture Marketing
Email marketing is one of the most cost-effective tools in your marketing belt. With a little focus and attention, we'll help you build a program with ROI that speaks for itself.
Website & Landing Page Design
An entire website, a single landing page, or a set of landing pages to connect the right solution to the right audience. We'll help you build and test, from copy, to design, to implementation.
Press Writing & Advising
PR is more than writing press releases and publishing them to the wire. If you're looking to grow through raising capital or acquisition, press releases should be a factor. If you're looking to build awareness and consideration, then developing your senior leadership voice and finding the right publications could take your business from unknown to recommended. We can help.
Customer Marketing
From customer loyalty or referral programs to lifecycle marketing, we'll develop a program to increase engagement and retention. Your best leads are always going to be referrals, let's make sure you capitalize on every chance to win new business through your existing fan base.
Messaging & Positioning Design
The foundation that sets your house up for success or failure. Don't skip this critical step that all other marketing efforts rely upon for guidance, consistency, and validation. Let us help build you an authentic and unique story.
Competitive Analysis & Battle Card Development
Another element that will help your sales team reach out to prospects with confidence is battle cards. If you haven't recently (within the last 2-years) compared yourself to your competition, it's probably time for a refresh. Let us help.
Employee Engagement & Activation
Your employees are some of your most important marketers. And not just the sales team. Interview panels, employer review sites, and word-of-mouth are all crucial to how your business performs and in attracting the right talent. We can help build an effective to- and through-employee marketing program that helps your business grow from every angle.