Go-to-Market Launch
You're about to launch a new product or service. Or possibly enter a new market. Have you completed a SWOT analysis? Defined your ideal customer profile (ICP)? Built needs, pain-point, and solution-based messaging that isn't a list of product features? Hire Sojourn Collective to guide your team through a new launch to ensure your solution stands apart from the rest and gets in front of your ideal prospects when they're most likely to buy. Don't build the next best product no one has ever heard of. Launch on purpose.
Detailed Description: Go-to-Market Service
When entering a new market or adding a new service to your product lineup, the marketing strategy begins long before planning launch activities. The groundwork is foundational to help you determine if and when this is the right time to launch a service and to which prospective customers. Bring on Sojourn Collective to help you perform market fit and analysis, develop messaging and positioning, and outline the appropriate timing and channels to create awareness, consideration, and drive qualified leads within your ideal target audience.
Market Fit Analysis
A SWOT analysis to understand the state of the market you seek to enter. With this step we'll evaluate your competition, market size, and product fit. This foundational research will help develop the messaging and positioning we'll use to launch your new solution.
Messaging & Positioning
This step involves product and competitor analysis. We'll define how your solution compares to others in the market and help build messaging that sets your offering apart from the rest. This step is mission critical to building the marketing strategy which will rely on the ideal customer profile, their needs and pain points, and the values and needs that we'll use to help position your offer in the right places, with the right messaging, at the right time to attract attention, drive interest, and ultimately, drive leads most ready to purchase your solution.
Launch Strategy
Once the unique positioning, ideal customer profile, budget, and timeline are set, this phase will outline the specific strategy that will help to launch your product to market. From owned, earned, paid, and organic, we'll create a launch plan that aligns with your goals, budget, and the market.