Fractional Marketer
Hiring marketing talent is not always straightforward. Maybe you know exactly who you need to hire, but haven't met them yet. Or you have a full-time employee going on leave without internal resources to backfill the role. Or maybe you are just not sure what the right marketing talent for your business looks like. Bring on Sojourn Collective as a temporary marketing leader or executor to ensure business continues without disruption until the team is optimally staffed and functioning.
Detailed Description: Fractional Marketer
This service is designed for businesses with a temporary need for a part-time team member with high-skill and agility. The role will be customized to fit your needs, part-time, full-time but temporary, or consultative. A few focused options are below, but this role will be tailored to your timing, budget, and needs.
Fractional Brand Marketer
Bring in an expert to guide your team or single-handedly steward brand messaging, visual identity fidelity, and tone consistency across all public-facing artifacts. Outputs would include resources like Brand and Writing Guidelines, Messaging and Positioning Framework, and Co-Branding Guides for partner marketing.
Fractional Demand Generation Leader
An expert in B2B or B2C or B2B2C (partner) demand generation who will guide your team or your business in developing and executing a multi-channel demand generation strategy focused on driving marketing-qualified leads within your ideal customer market through owned, earned, and paid media.
Fractional Marketing Director
Bring in a leader to help guide and shape team and marketing function operations to drive your business goals through target marketing management and execution.
Fractional Marketing - Other
You define what you need and we'll provide support. If a skill set isn't available within Sojourn Collective, we'll make a partner recommendation or help promote the job opportunity to our network.